A timeless football icon, reimagined through design, innovation and cinematic CGI.For the Penalty Brasil 70 Pro, we brought together the essence of retro football aesthetics and modern performance technology in a fully crafted 3D experience.
ONE ICON. MULTIPLE IDENTITIES.
Each colorway was built with its own lighting and atmosphere, letting materials, textures and soles speak for themselves.
Each colorway was built with its own lighting and atmosphere, letting materials, textures and soles speak for themselves.
FROM MESH TO MASTERPIECE.
Every panel, stitch line and stud was modeled from scratch with clean, production-ready topology, a precise digital twin of the original design and the foundation for every frame that followed.
Every panel, stitch line and stud was modeled from scratch with clean, production-ready topology, a precise digital twin of the original design and the foundation for every frame that followed.
BUILT LAYER BY LAYER
Exploded views reveal the construction behind the design, from upper to outsole.
Exploded views reveal the construction behind the design, from upper to outsole.
CREDITS
Client — Penalty
Footwear Design — Everton Lisboa | Penalty
Creative Direction — PJ Arts Studio
3D Modeling — Thiago Meteles
Look Development — Rossini
3D Animation — O Agente Laranja
Post-Production — George Motta / Fabio L. Souza
Client — Penalty
Footwear Design — Everton Lisboa | Penalty
Creative Direction — PJ Arts Studio
3D Modeling — Thiago Meteles
Look Development — Rossini
3D Animation — O Agente Laranja
Post-Production — George Motta / Fabio L. Souza
